Category Archives: Praxis Fieldwork Seminars

Museum Studies Fieldwork Seminar (HART 316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum, San Francisco

Course Description:

Students in the Museum Studies Fieldwork Seminar, now in its 4th year, typically do their fieldwork in Philadelphia museums or in BMC Special Collections. This year, they are all worked with the Communications and Marketing Department of the Asian Art Museum in San Francisco, at the invitation of the museum. The seminar provided students a forum in which to ground, frame, and discuss their internship work with the museum. Students worked in three work teams with seven AAM staff members, who visited the seminar on Zoom at the start of the semester, to orient students to the projects and at the end of the semester to reflect on the experience and provide feedback.

The Learning Goals:

  • To connect theories of Museum Studies and scholarship in History of Art with professional museum practice
  • To gain knowledge about some of the fundamentals of Museum Studies—including the history of museums, the role of museum in society, current trends in museums, museum ethics and about the variety of museum professions

One important outcome of the seminar is the development of a new partnership between the Asian Art Museum and Bryn Mawr College. Two students in the class will continue working with the museum through summer internships.

Peyton Moriarty, History, BMC ’21

Student in Museum Studies Fieldwork Seminar (HART316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum of San Francisco

Field Supervisor: Yael Eytan

Fieldwork Description:

This semester, Anna Shuff and I worked remotely as Metrics Interns under Yael Eytan, the Chief Marketing and Communications Officer for San Francisco’s Asian Art Museum. “Metrics” centers on the data surrounding the ways in which the public engages with the museum; our contributions largely involved examination of visitor engagement through social media and testimonials. Our primary project was to gather visitor digital engagement data, to be compiled into a new statistics ‘dashboard’ that reports on online interactions with the museum. Not only does this consolidate the museum’s most essential and relevant data, but it will be a valuable resource for the rest of the museum’s employees, who will not require familiarity with the data methods in order to absorb the dashboard’s contents at a glance. Our other major project for the semester was to gather positive testimonials about the museum. Anna and I canvassed a variety of sites that gave feedback about the museum experience. This included review sites, like TripAdvisor and Google Reviews, press releases, as well as surveys that the museum had run with its visitors and members. These quotes, emphasizing the museum as a site for education, peaceful contemplation, and fun for the family, will be used in future advertisements.

 

Praxis Presentation:

Praxis-Final-Project-Moriarty

Please click here to access a PDF version of the presentation.

Maeve Donnelly, History & History of Art, BMC ’21

Student in Museum Studies Fieldwork Seminar (HART316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum of San Francisco

Field Supervisor: Clothilde Schmidt O’Hare

Fieldwork Description:

For my fieldwork at the San Francisco Asian Art Museum I worked in the Marketing and Digital Engagement Department. The marketing and digital engagement department of the SFAAM works to promote the museum and its exhibitions through social media campaigns. They analyse the public’s interaction with social media and how these reactions interact with the museum and provide insight on what is popular at the museum and what might need more promotion or attention. Our main project was creating an Instagram campaign, detailing one of the new exhibits at the museum, my specific exhibition being Memento: Jayashree Chakravarty and Lam Tung Pang. Through this internship I was able to see the museum through the eyes of the consumer/ visitor and promote the museum to the public, taking into consideration both the interaction of the viewer and the attributes of the museum from the inside. I learned that there is more to marketing and digital engagement than just social media posts and was able to see the interaction between the marketing and digital engagement department and various other departments throughout the museum.

Praxis Presentation:

PraxisBlog Maeve Donnelly_red

Please click here to access a PDF version of the presentation.

Lucia Wang, History of Art, BMC ’22

Student in Museum Studies Fieldwork Seminar (HART316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum of San Francisco

Field Supervisor: Clothilde Schmidt O’Hare

Fieldwork Description:

This spring semester, I work as an intern at the San Francisco Asian Art Museum’s Marketing & Communications department. During this internship, I initiate a comparative analysis between the Freer Gallery and Mutter Museum, predominately concentrating on digital audience engagement, plans after re-opening, and advertising campaigns for new exhibitions. With the assistance of Zac, I interviewed the Digital Audience Analyst at the Freer Gallery. He provided me a deeper insight into their current programs that vastly enriched my analysis. I also support Mira in creating video content for 4 virtual programs by gathering about 40 object assets in DAMS.

Praxis Presentation:

Please click here or on the image below to watch Lucia’s presentation.

 

Christina Altman, Art History and Fine Arts Major, BMC ’22

Student in Museum Studies Fieldwork Seminar (HART316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum of San Francisco

Field Supervisor: Clothilde O’Hare and Alisa Wong

Fieldwork Description:

I worked at the Asian Art Museum in San Francisco as a remote intern for Marketing and Digital Engagement. During this internship, I was tasked with creating content for the museum’s social media sites, updating website pages, and took part in meetings and workshops with members of the Marketing and Communications department. In particular, I was in charge of creating a series of Instagram Stories for one of the museum’s newer exhibitions After Hope: Videos of Resistance. I also wrote copies and suggested images for three Instagram posts for holidays in May. I updated the Yelp page, monitoring reviews and questions, and suggested new images for both the Yelp page and the museum’s new social media header on their home website. With the rest of my team, we also updated the Welcome Email for the email newsletter. I learned through this internship how important collaboration is within Marketing and Communications, as well as clearly defined messages for digital engagement. To demonstrate this, I made a zine to explain my projects.

Praxis Presentation (Zine):

Christina Altman Internship Zine Final_red

Please click here to access PDF version of the file.

Anna Shuff, Literatures in English, BMC ’22

Student in Museum Studies Fieldwork Seminar (HART316)

Instructors: Prof. Monique Scott & Prof. Sylvia Houghteling

Field Site: The Asian Art Museum of San Francisco

Field Supervisor: Yael Eytan

Fieldwork Description:

The Museum Studies Fieldwork course aims to give students firsthand experience in museum work, an integral part of museum studies. This year, the course was carried out in conjunction with the San Francisco Asian Art Museum, where the students undertook internships with the museum’s Marketing and Communications department. My internship focused on metrics, collecting and organizing important museum data and statistics.

Praxis Presentation:

Please click here or on the image below to watch Anna’s presentation.

Please click here to access a PDF version of the presentation.

Meagan Kearney, Growth and Structure of Cities, BMC ’21

Student in Cities Praxis Fieldwork Seminar: Exploring Urban Questions through Practical Engagement (CITY420)

Field Site: THINK.Urban (‘Edit the City!’ project)

Field Supervisor: Katrina Johnston-Zimmerman

Fieldwork Description:

I was involved within an urban consulting team charged with leading and facilitating the pedestrianization of South Street with a focus in community input and open-data within the decision making process. Along with participating in weekly meetings, one being the inner team group and the other with South Street business owners, I researched and created a pedestrian street case study compilation and a South Street urban development timeline to better inform and inspire future programming and methods of the pilot project. Both resources will be included in their website and final report.

Praxis Project:

Please click on the image or here to access the StoryMap that Meagan created to share her work.

Benita Ikirezi, Growth and Structure of Cities, BMC ’21

Student in Cities Praxis Fieldwork Seminar: Exploring Urban Questions through Practical Engagement (CITY420)

Field site: Philadelphia City Planning Commission 

Field Supervisor: David Kanthor 

Fieldwork Description:

Before completing my studies at Bryn Mawr College, I wanted to gain knowledge in transportation from a local government’s perspective and how they are working to mitigate consequences of climate change, social inequality, and accessibility to deliver sustainable transportation systems. This course will focus on the impacts of COVID 19 on parking in Center City Philadelphia in terms of revenue and compare with other cities in the USA. It will also look at how the city of Philadelphia is addressing climate change through the increase of electric vehicle parking stations.  

Praxis Presentation:

Please click here or on the image below to view Benita’s Prezi presentation.

Madeleine Park Hager, Growth and Structure of Cities, BMC ‘21

Student in Cities Praxis Fieldwork Seminar: Exploring Urban Questions through Practical Engagement (CITY420)

Field Site: Brandywine Realty Trust

Field Supervisor: Stacey Mosely

Fieldwork Description:

Brandywine Realty Trust, which was founded in 1994 by Jerry Sweeney, is a real estate investment trust that owns over 24 million square feet of property across the United States. I became interested in Brandywine after hearing that the company was exploring new ways to expand upon their existing Neighborhood Engagement Initiatives in Philadelphia. I wanted to understand the role of private investment in community development and was eager for that learning to take place at Brandywine.

I had the great fortune of working under Stacey Mosley, who, after 5 years in government service, moved to Brandywine where she spearheads data analytics for the company. Under Stacey’s guidance, I had the chance to support Brandywine’s project, which hopes to find new ways of supporting the local community.

The following is a poster with a variety of homeowner resources that I produced during my time for the purpose of informing and supporting local residents.

Praxis Project:

HOMEOWNER PROGRAMS

Please click here to access a PDF version of the poster.

Joe Dizenhuz, Growth and Structure of Cities, HC ’21

Student in Cities Praxis Fieldwork Seminar: Exploring Urban Questions through Practical Engagement (CITY420)

Field Site: Philadelphia Orchard Project

Field Supervisor: Kimberly Jordan

Fieldwork Description: 

This Praxis course allowed me to explore issues of social justice, community engagement, and urban food production within the lens of the Philadelphia Orchard Project. In my role at the Philadelphia Orchard Project I conducted original research, interviewed partners and community members, assembled data sheets, and helped drive an increase in online engagement with our social media presence. Through my individual readings and discussions in the Praxis Course I explored issues of social justice within urban agriculture and urban orchards, which allowed me to engage at a deeper level in my work at the Philadelphia Orchard Project.

Praxis Presentation:

Jasmine Brown, Psychology, BMC ’22

Student in Cities Praxis Fieldwork Seminar: Exploring Urban Questions through Practical Engagement (CITY420)

Field Site: Juntos

Field Supervisor: Zia Kandler, Erika Guadalupe Núñez

Fieldwork Description:

For my Praxis internship, I worked remotely at Juntos, a community-based immigrant/human rights organization located in South Philly. Because much of Juntos’ work is in-person with the surrounding South Philly community, my work centered around one of their political campaigns. For this particular campaign about York County Prison, I was able to begin working on it from the ground up — I initially researched immigration detention itself, before reading and analyzing several detainee interviews conducted by Juntos at York County Prison. I’m now working on facilitating the search and hire for an animator to create a video about the research I’ve done. I was able to secure an additional summer internship at Juntos, where I will continue to do remote research, engage in education advocacy by speaking about my research to others, and help the video project come to fruition.

Praxis Presentation:

Juntos Praxis Blog Presentation_red

Please click here to access a PDF version of the presentation.

Praxis Project:

Juntos York fact sheet

Please click here to access a PDF version of the document.